I did think this was clever!
It's for this Erotika, a sex shop in Italy. This car has been parked outside the shop to attract attention. This is a way better campaign than this shop in Toronto did a few years back. They decided to hire a DJ and have a BBQ outside of the sex shop hoping to attract customers. The dude on the mic was trying to talk to folks walking around and everyone was running from him. Needless to say it was prob the slowest day of the year for them.